Horizontal Analysis: Definition, Process, Examples

horizontal analysis example

Select the base and comparison periods and the values for your chosen variable, then calculate the percentage change between them. Calculating this involves subtracting the base period’s value from the comparison period‘s value, dividing the result by the base period’s value, then multiplying by 100. A fundamental part of financial statement analysis is comparing a company’s results to its performance in the past and to the average industry benchmark set by comparable peers in the same (or adjacent) industry. Horizontal analysis is especially useful in manufacturing, retail, and technology, simply because tracking revenue growth, cost control, and profitability in those industries over time is key. It’s also useful in industries with seasonal patterns (consumer goods, hospitality, etc). While horizontal analysis looks at changes over time, vertical analysis focuses on the relative size of components within a single financial statement.

horizontal analysis example

Analyze & Compare Results

A notable problem with the horizontal analysis is that the compilation of financial information may vary over time. It means that elements of financial statements, such as liabilities, assets, or expenses, may change between different accounting periods, leading to variation when account balances for each accounting period are sequentially compared. Financial analysis plays a crucial role in assessing the performance and financial health of a company. One essential technique in financial analysis is horizontal analysis, which allows you to analyze and interpret changes in financial statement data over time. In this guide, we will provide you with a comprehensive understanding of horizontal analysis, its significance, and how to conduct it effectively. Vertical analysis shows a comparison of a line item within a statement to another line item within that same statement.

Select Time Periods

  • So, if a company’s revenue increased from $600,000 in 2022 to $660,000 in one year, horizontal analysis would show a 10% growth.
  • Results from vertical analysis over multiple financial periods can be particularly useful while conducting regression analysis.
  • The growth rates of 20%, 25%, 20%, and 11.11% indicate a positive trend in the company’s revenue generation.
  • If inflation has influenced the financial data, it is essential to adjust the figures to account for its impact.
  • As explained in Jones’ 2022 research published in the Journal of Financial Analysis, over 80% of companies rely on these methods to gain insights into trends and growth from period to period.
  • The income statement displays profitability, expenses, and revenue over a specified time frame.

When reviewing a company’s financial statements over a number of periods, horizontal analysis is utilized. Through horizontal analysis, we observe that Company A has experienced consistent revenue growth over the five-year period. The growth rates of 20%, 25%, 20%, and 11.11% indicate a positive trend in the company’s revenue generation.

Horizontal Analysis using Income Statements

horizontal analysis example

Through horizontal analysis, we can observe that while the absolute increase in net income remained the same ($20,000), the rate of growth slowed down in the third year compared to the second year. Look for significant variations, both positive and negative, and identify any trends or patterns that emerge. For example, if management expects a 30% increase in sales revenue but actual increase is only 10%, it needs to be investigated. Another way to see this is where the base period was unusually poor, taking the year 2020 which was greatly affected by the COVID pandemic for example. What this means is that even with good intentions, periods that are rather average or horizontal analysis formula even dangerous may appear to be great periods and a company does not get the most accurate idea of its financial health and environment. The percentage change approach is where the full force of the horizontal analysis formula comes in and changes are fully represented in percentage.

Evaluating Long-Term Financial Strength

horizontal analysis example

These metrics reveal consistent growth and profitability, which are key insights for investors evaluating Apple’s performance over time. In the end, horizontal analysis turns financial data into actionable insights. Vertical analysis, ratio analysis, and cash flow analysis are commonly used alongside horizontal analysis to gain a comprehensive understanding of a company’s financial position. The absolute change measures the difference in the value of a financial statement item between two periods. Evaluate the size of the changes relative to the company’s size, industry benchmarks, and historical performance.

SaaS Profit and Loss Statement

Discover the best Excel stock add-in for stock fundamentals and live data to simplify and enhance your analysis process. To further understand the application, let’s consider another example involving net income over three years. Looking to streamline your business financial modeling process with a prebuilt customizable template? Say goodbye to the hassle of building a financial model from scratch and get started right away with one of our premium templates. how is sales tax calculated The 50% still represents a positive outcome from 2018 even though it still represents an overall decline in the growth of revenue.

  • Subscription-based bookkeeping services are transforming the way businesses manage their finances, offering predictable pricing, scalability, and automation-driven efficiency.
  • It helps assess the composition and proportion of different components within financial statements.
  • The profit before tax marginally declined by 0.3% from Rs 98,438 million in 2023 to Rs 98,147 million in 2024.
  • For example, if your industry is seasonal, comparing consecutive quarters would provide misleading results.
  • Vertical analysis, ratio analysis, and cash flow analysis are commonly used alongside horizontal analysis to gain a comprehensive understanding of a company’s financial position.
  • This suggests a Rs. 30,000 increase in the cost of products sold during the said period.

Methodology

Historians will be able to Insurance Accounting look back and draw lines between before and after disruptive events, but living in the middle is messy. The Institute for the Future’s Bob Johansen — who has been a futurist since 1973 — describes the process of horizon scanning as turning foresight about future possibilities into insight about future realities, and insight into action. In a class on the subject at the Tuck School of Business at Dartmouth College, I teach four essential behaviors of good horizon scanners. Chartered accountant Michael Brown is the founder and CEO of Double Entry Bookkeeping. He has worked as an accountant and consultant for more than 25 years and has built financial models for all types of industries. He has been the CFO or controller of both small and medium sized companies and has run small businesses of his own.

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